Coaching

Personalised Support for Your Most Important Conversations

Personalised Support for Your Negotiation Journey

Sometimes you need more than a workshop. Whether you're preparing for a specific conversation or want ongoing support,

1-1 coaching gives you personalised guidance at an accessible price point.

Choose Coaching If You…

→Have a specific Negotiation coming up and need personalised preparation

→Want private, confidential guidance (no colleagues around)


→Prefer working through your exact situation step-by-step


→Need ongoing support and accountability


→Want the workshop content tailored specifically to your challenges

"Amy helped me prepare for the most important salary negotiation of my career. The 3 sessions gave me confidence and a clear strategy. I got everything I asked for."

Claire, London

How Coaching Works

Step 1: Clarity Call
We start with a free 30-minute consultation to understand your specific Negotiation goals and challenges. This is your chance to see if coaching is the right fit.

Step 2: Define Your Goals
We'll pinpoint what success looks like for your situation. Whether it's a salary conversation, client boundary discussion or building ongoing confidence.

Step 3: Strategy & Practice Sessions
We'll work through what's holding you back, practice your specific conversations, and build strategies that feel natural and empowering to you.

Step 4: Real-World Application
Between sessions, you'll apply what we've practiced. We'll reflect on what worked and fine-tune your approach for future conversations.

Step 5: Build Lasting Confidence
By the end, you'll have the mindset and tools to handle difficult conversations with confidence, plus strategies to keep growing beyond our coaching.

Coaching Doesn’t Have To Break The Bank

My sessions are designed to be accessible while still providing the personalised support you need

Many clients start with a workshop to learn the foundations, then use coaching for specific situations.

Others prefer the personalised approach from the beginning.

Both paths work, it depends what feels right for you.

Client Testimonials

  • "The more I reflect, the more I realise that the training on Negotiation has been game-changing. It completely reframed how I saw Negotiation, and now it makes me feel that it is something I can do. I also think I have only been taught to Negotiation through a male lens, so it’s felt combative and competitive; the word collaboration was never mentioned, and that reframe has massively helped me"

    Lisa Thompson, Strategy Lead, Agency

  • "As a result of this training, I am now equipped to identify different communication styles in people, which will help me better understand and communicate with them. I feel more confident in my ability to minimise conflicts with those who work differently from me"

    Account Director, Hybrid

  • “Just wanted to say thank you for yesterday’s workshop, everyone that attended found it informative, fun and a great learning experience (it was the topic of conversation all afternoon).“

    Karen, EA, Agency

  • "Over the last few months working with Amy, it was difficult for me to determine what my next steps should be in achieving my goals. However, Amy was able to help me break them down into achievable steps which I have now woven into my day to day."

    VP, Business Owner

  • "I am truly thankful for Amy’s calmness and for her insightful questions which allowed deeper reflection into myself. These sessions played a massive role in my progression at work as I was able regain my confidence and my voice at work."

    Chrissie, Head of Business Transformation, MindShare

  • "Amy and I alone were responsible for negotiation training for all EMEA based Googlers. It was something that we were both deeply passionate about and ran it alongside our day job. It was open to all departments so we would see a mixture of levels and roles, from graduates to Engineers, accelerate with the programme. Amy had a Sales Performance based role at Google, but instead of being numbers driven, she had a unique skill by putting people first with her training approach"

    Mike Webb, Global Head of Supplier Engagement, Google

  • “Good influencer, with a very strong personality. One of the best trainings I have attended, thanks to her”

    Googler, 2018

  • “Amy was both highly enthusiastic and engaging, bringing a great energy and sense of psychological safety to the session”

    Google, 2021

  • "Amy has a unique knack with her active listening skills. She is able to dissect the true nature of support required in order to help progress the conversations/frustration towards an action. She ensures that there is guidance and support and ensures that she is challenging you as an individual to help identify the true cause of the problem, identify the possible routes towards a solution, evaluate the most beneficial decision, take action and evaluate the result and repeat the cycle again. The ear she lends and the voice she offers is something that is not readily available in an professional environment to individuals"

    Malay, Business Director, Agency

  • "Amy brings unparalleled expertise and passion for empowering women to approach negotiations with confidence. She has a proven track record in providing success driven tools. Negotiation for some can feel daunting, but Amy makes these conversations more accessible by sharing insightful strategies, an easy to use framework, alongside her enthusiasm to enhance negotiation skills across all business areas." 

    Fiona Cameron, GroupM University

  • “Amy and I have worked together both in New York and London. Let's just say she has never been afraid to ask me the tough questions! With a blend of confidence and consideration she delivers passionately for her clients”

    Brian Lesser, CEO, Infosum

  • "Working with Amy has truly honed my management thought process and allows me to better trust my instincts. My staff now trust me more and my leadership better take my recommendations through Amy coaching me how to best get across my strategies in a way they will appreciate. I leave every session better than I was the hour prior. Book her, she will make you a rockstar!"

    Ross, Sales Manager, Hybrid

Amy Combrinck - Fireflying - Negotiation Expert & Performance Coaching and Trainer

HI I’M AMY

I'm changing how Negotiation feels, one ask at a time.

That's why my approach focuses on building your confidence and giving you language that feels authentically yours.

Whether you're preparing for one important conversation or transforming how your team handles difficult discussions, we'll work together to define what success looks like for you.

My goal? To help you go from avoiding those conversations to approaching them with calm confidence.